Scott Keogh, President of Audi America spoke to WAPA members about the brand and the automotive industry.
WAPA members gathered at Audi of America’s Herndon Headquarters for test drives of the A5 Sportback and to experience the all-new 2018 Q5 and high-performance SQ5.
Washington DC is a key market for the Audi product line as shown in the presentation from Scott Keogh.
Having a brand executive available for one-on-one interaction is invaluable in communicating the mission and successes of an organization. Where members benefited most was from a state of the automotive market presented by Audi of America’s President Scott Keogh.
In addition to members of Audi’s product team provided an overview of the vehicles and answered questions ranging from technical specifications to dealer and customer engagement. The Audi PR team was on hand to talk with members about all things going on in the industry.
After lunch but before dessert, driving opportunities were plenty, with the A5 Sportback, the Q5 and the SQ5 in differing trim levels. A few members got to experience other Audi vehicles that they were developing stories on.
The Sudi Q5 and SQ5 have become sought after by US buyers.
WAPA members drove a variety of Audi vehicles like this A5 Sportback.
2018-Audi-SQ5 one of the many vehicles WAPA members took out on test drives.
Thank you, Audi of America, for hosting a great July WAPA meeting.
